Use recognizable donation QR codes, verified payment destinations, and placement reporting without equating scans with donated funds.
Trust is part of the donation journey
A donation code should identify the organization, explain the appeal, and open an official donation page. Show a readable address beside it so supporters can recognize the destination before scanning.
Verify the organization’s payment page and avoid collecting payment details through a general Bio Page or ordinary contact form.
Keep each fundraising placement identifiable
Use distinct routes for a poster, event handout, email, or partner page. Dynamic QR codes let an authorized owner maintain the donation destination as campaign pages change.
Test the final print size and the mobile donation journey. Include a fallback address for supporters who cannot use a camera or scanning app.
Report donated funds from confirmed records
Scans describe traffic to the campaign. The donation platform records completed gifts, refunds, and fees; use those confirmed records to report funds raised.
Avoid personal donor information in link names or campaign parameters. Maintain the organization’s domain and redirect ownership for materials that remain in circulation after the appeal.